Principals

British American Tobacco is the world's second largets quoted tobacco group, with a market share of 14.6 percent. With more than 300 brands in portfolio, their cigarettes were chosen by one in seven of the world's one billion adult smokers. BAT hold robust market positions in each of the regions and have leadership in more than 50 of the 180 markets where they do business. The group has 85 factories in 66 countries, processing some 660 million kilos of leaf and producing some 777 billions cigarettes in 2002.

The consumers — adult smokers — drive everything British American Tobacco do. The goal is to satisfy consumers' demands better and more profitably than the competitors. The company invests effort and care in understanding consumers' perferences, and knowing that just as adults make informed choices about smoking, adult smokers make informed choices about brands.

Lucky Strike was launched in 1871 and is one of the oldest trademarks in the world. Now sold in some 90 countries, it is among the best selling international brands of British American Tobacco for the key Adult Smokers Under the age of 30 (ASU30) category. It's entry to the Philippine market just few years back was immediately felt through JDI's power marketing. Up to now, Lucky Strike enjoys and maintains its foot hold in the Philippine cigarette market.

Arnott's is an Australian icon. It has been Australia's favorite biscuit maker for more than 135 years. During that time they have been dedicated to their motto. There's no substitute for quality by providing people with top quality food, everytime. Arnott's have also been dedeicated to creating innovative, wholesome food for people to enjoy at every stage of life and every meal during the day.

Arnott's products are found in 97% of Australian homes and four in ten grocery trolleys conatain a produc made by Arnott's Today the company employs around 2,500 people in Australia. Biscuits are made in Australia, by Australian. Farmers and industry are supported by investing more than $150 million a year in locally produced raw ingredients and services.

For Filipinos, eating is a part of the culture. Nowhere in the world you could find people eat five times or more in a day as the Filipinos do. That's why when Arnott's decided to reahed the Philippine shore, it tapped JDI to bring their products into the snack and meal habits of every filipino.