| BLOOMS BATHROOM TISSUE |
 |
Product Orientation
- Made of high quality pulp
- Embossed Sheet Design
- Multi purpose bathroom tissue that is soft as a petal and
is not harsh on the skin
Available SKU's
| Blooms 1 — ply |
Blooms 2 — ply |
| Solo |
Solo |
| by 4's |
by 4's |
| by 9's |
by 9's |
Product Competitiveness
- Awarded as Most Outstanding Bathroom Tissue
for 2003 by the Organization for Peace and Progressive Oriented
Group Inc.
- Main competitors are Softee and Joy Bathroom Tissue
- Price advantage of 15%-30% vs. major competitors
- Competes in the mid-priced segment/high quality bathroom tissue
segment
- Target market are housewives with 2-3 children. belonging
to class AB and upper C, and looking for high quality bathroom
tissue at an affordable price
- Estimated market share is 10% of the Bathroom Tissue Market
Technical Specifications
| Product |
Bathroom Tissue |
|
| Number of Ply |
1 ply |
2 ply |
| Number of Sheets |
300 sheets |
200 sheet |
| Sheet Size |
Length 100 mm |
Length 100 mm |
| |
Width 112 mm |
Width 112 mm |
| Sheet Thickness |
.08 mm (approximate) |
.14 mm (approximate) |
| Sheet Design |
Embossed |
Embossed |
| Sheet Weigth |
.87 grams |
.87 grams |
| Roll Dimensions |
Diameter 110 mm |
Diameter 110 mm |
| Inner Tube |
Diameter 40 mm |
Diameter 40 mm |
| Weight / Roll |
87 grams |
91 grams |
| Packaging |
Plastic |
Plastic |
| Packaging Design |
Printed Label |
Printed Label |
| Case Packing |
72 rolls / case |
72 rolls / case |
| Pack variants |
Solo |
Solo |
| |
4 per pack |
4 per pack |
| |
9 per pack |
9 per pack |
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