Product Orientation

• By 1000's

• High quality pre-cut table napkin that is soft yet strong even when wet
• The whiteness of the sheets indicates that it is of premium quality
• It's colors distinguishes that it is superior in quality as compared to its competitors, yet it is still priced lower
• Competes in the low cost pre-cut table napkin segment
• Price advantage of 5%-10% versus major competitors
• Target market are small business entrepreneurs who have restaurants/carinderias. Also ideal for homeowners who have fiestas and other big gatherings
• Estimated market share is 1% of table napkin segment